Over the summer, I had been working out a little conspiracy theory -- actors like Paul Rudd and Justin Timberlake are getting a good fan base now because of their work years ago. People are subconsciously remembering good experiences with them, thus making us want to show them more support now.
Paul Rudd was the goofy, smart heart throb in Clueless (1995), then it seemed as though he disappeared until Anchorman in 2004. After that, he was in bigger movies and even got his own shot at leading man in a few of them. People went to see these movies and show Paul Rudd his support, but how many remember him being in Clueless? It's not until people look up his past movies that they even think about it.
Justin Timberlake never really left the public eye, yet he's quickly taken himself from teen-pop sensation, to solo artist, to comedian (SNL -- you cannot deny the hilarity of "Dick in a Box"), to actor. He's succeeded in all of these fields. Is it possible that we go to see him initially because he's one of those guys from the *NSYNC who undoubtedly entertained us (in, what? Fourth grade?)? Or maybe we still feel bad about Ashton's Punking that made Justin cry...
Either way, I think that we are subconsciously supporting these two actors (and maybe more).
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