My roommate and I were watching T.V. and a commercial for DePaul came on. I just ignored it and started to make my dinner. It did not seem like a big deal to me. On the other hand, my roommate freaked out in a negative way. She was extremely shocked that DePaul was advertising on the television. She said that in Connecticut (where she is from) only “bad” schools, online schools, and private high schools that weren’t worth the money have commercials. By “bad” school, she explained that it was a college that people would assume you didn’t do well in high school or couldn’t get into any other college if you went there. She was appalled because as we all know DePaul is a good school and has a lot to offer. In her eyes good colleges did NOT have many public advertisements. I want to relate this to stereotyping. To her if a school has a commercial it is looked-down upon, not reaching status approval. If people from her hometown saw this commercial they would automatically judge her for not being well educated or wasting her money. For most people this commercial is so simple and normal, it’s just a way of advertising! But the stereotype of a “higher education” or even a “higher class” results in not having to advertise on T.V. because excellent colleges are as “always” well known.
These are the thoughts and musings of a group of critical media studies students from DePaul University. Some of us are new to the field but we are all scholars who critically consider the world around us, and are ready to contribute to the body of knowledge on how media interacts with and helps shape our cultural world.
Tuesday, September 27, 2011
As seen on T.V.
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SamanthaJ
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